Most loved Swiss B2C Startups

And the winner is: Farmy.ch

https://www.20min.ch/finance/news/story/Das-sind-die-beliebtesten-Schweizer-Start-ups-30686526

Not surprising quite frankly to me as it is pretty much the only one I know in the top 15 list. Why is that? Well cause I visited many times the farm with the kids but also later on…

The 50 startups that they looked at I think were able to market themselves very well in Switzerland so understand the Swiss market in and out. Only one of the top 15 seems to also be present internationally. That in fact is IMHO a problem. Cos growth of practically all of these startups is quite limited as the Swiss market will not allow you to become a huge company. Also since many of these companies are very “Swiss” their model might simply not work or they would face huge competition outside Switzerland. Also, nearly all of these companies I would not consider “high-tech” startups. They use clever marketing (knowing the Swiss consumer in and out) plus streamlined e-commerce platforms. Many grew and will continue to grow organically and don’t need outside investment at all. And if they do they can probably talk to Swiss banks as they can show profitability albeit not very much TOTAL growth potential. Banks with their zero risk attitude love such clients… Bottom line: lots of respect for these startups as they are great Swiss entrepreneurs. Will they create ever tens of thousands of high-tech jobs and become international success stories? You answer that for yourself…

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