Following a list of videos you should see and then you will understand.
Zander, B. (2008, June 27). The transformative power of classical music. TED. (20:43)
Apple (2008). Keynote address by Steve Jobs. Apple keynote videos – specifically: 54:27-58:24 (4:00).
Neely, P. (2014, August 25). 7 storytelling techniques and how to apply them.
Chibana, N. (n.d.). 7 storytelling techniques used by the most inspiring TED presenters.