Apple sold more watches than the entire Swiss watch industry last year

The tech group is estimated to have shipped 30.7m of its smartwatches in 2019, compared to 21.1m for all Swiss watch brands combined.

The figures represent a 36 per cent increase in the sale of Apple watches, compared to a 13 per cent decline for Swiss watchmakers.

The onslaught has even led traditional watchmakers to launch their own brands of smartwatch, the report from data and business consulting firm, Strategy Analytics said. In the three months to December Apple’s ‘wearable’ category, which includes its watches and wireless headphones called Airpods, grew by 27 per cent year-on-year to £7.7 billion.

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